Craig Rose - Visionary Founder

Craig Rose, also known as Craig Gross, is the pioneering force behind 11:27 Promotions and the “Ascend in Vegas” initiative. As the visionary founder, Craig shapes the Las Vegas landscape with a commitment to creating fun and transformative experiences. From his roots in projects like Rainbow Ridge, XXXchurch, Strip Church, Christian Cannabis to ventures like Ascension Pop-Up and Venice Fun House Nematic and Dos Rosas, Craig breaks traditional boundaries, fostering personal growth, and spiritual connection. His vision for a cannabis holistic wellness compound reflects a dedication to integrating spirituality, community, and holistic well-being.

11:27 Founding Team

Patricc Reed - Visionary Business Catalyst

Patricc Reed, a Marine Corps Veteran and visionary business strategist, stands as a founding partner of 11:27 Promotions, channeling his rich experience to elevate Las Vegas through transformative cannabis-infused ventures. Acknowledged as a key catalyst in Tony Hsieh's vision, Patricc brings a wealth of knowledge, particularly in guiding and onboarding entrepreneurs and creatives to bring their ideas to fruition.

A glimpse into Patricc's multifaceted journey:

• USMC Vet: A dedicated Marine Corps Veteran, Patricc's commitment to excellence is deeply rooted in his military service.

• Clothing Designer: Creator of FOR BETTER NOT WORSE (FBNW), Patricc seamlessly blends fashion and social impact, providing over 30,000 meals to children in need.

• Social Entrepreneur: Beyond FBNW, Patricc's entrepreneurial journey reflects a commitment to social impact and positive change.

• Brand Builder: With 15+ years of entrepreneurial experience, Patricc serves as a guiding force for business owners, offering insights into starting, growing, and scaling ventures.

• Anti-Artist Artist: Rediscovering his artistic passion in 2020, Patricc has created over 1,000 pieces of art, showcasing a unique blend of creativity and storytelling.

• Cannabis Business Owner: A visionary in the cannabis industry, Patricc contributes to reshaping the narrative of cannabis in Las Vegas.

Patricc's instrumental role in Tony Hsieh's projects involved guiding and onboarding individuals seeking funding for their creative and business ideas. His expertise became synonymous with bringing innovation to life under Hsieh's visionary leadership.

In 2020, Patricc embarked on a journey back to his artistic roots, defying advice to stifle his creativity. This resurgence led to over 1,000 pieces of art, with his work being featured in bars and sold to art enthusiasts.

As a key player in 11:27 Promotions, Patricc Reed fuses his business acumen, social entrepreneurship spirit, and artistic flair into the collective vision. His past experiences, particularly his role in onboarding and guiding creative minds, uniquely position him to contribute to the vibrant tapestry of transformative ventures in the city. Stay tuned for more from this visionary strategist, who believes in the transformative power of art and the potential for every business to make a positive impact on the world.

Guy Rocourt - Visionary Cannabis Advocate and Industry Pioneer

Title: CEO of Papa & Barkley, Chief Product Officer

Guy Rocourt, a luminary in the cannabis industry, stands at the forefront as the CEO of Papa & Barkley and the Chief Product Officer, redefining the narrative around cannabis. With a career spanning over two decades, Guy's journey is marked by relentless advocacy for cannabis legalization and a passion for unlocking its medicinal potential.

A graduate in Science and a former Naval serviceman, Guy Rocourt's trajectory took a transformative turn in the late '90s when he became a sought-after consultant for major cannabis operations across California, Colorado, Nevada, and Arizona. In 2011, he foresaw the future of cannabis wellness products, recognizing that refinement and quality were the keys to the industry's evolution.

Co-founding his first California-based extraction company in 2012 and a Denver venture in 2013, Guy immersed himself in the burgeoning cannabis landscape. His exploration of various extraction approaches set the stage for his pivotal role as a trailblazer in the industry.

The turning point occurred in 2015 when a serendipitous encounter with Adam Grossman, who used a cannabis-based salve to nurse his father out of hospice, reignited the essence of cannabis made with love. This profound experience fueled Guy's mission when he co-founded Papa & Barkley, envisioning a line of powerful, clean, and highly efficacious healing topicals.

Guy Rocourt's commitment to crafting wellness products that are clean and solventless took him from the position of Chief Product Officer to the helm as CEO at Papa & Barkley. His dedication extends beyond products, as he steps into Las Vegas with a vision to collaborate with social equity partners, driving innovation and launching clean-crafted cannabis lines, including the revolutionary Christian Cannabis.

Embracing his role as a transformative figure in the cannabis industry, Guy Rocourt is hailed by Craig as the Virgil of Cannabis. Craig envisions Guy not just on a stage or in the kitchen but now at the heart of his visionary lounge in Las Vegas. Stay tuned for the unveiling of the "BEST" Lounge and Cannabis line, where Guy Rocourt's legacy is not just about cannabis—it's about creating an immersive experience that transcends boundaries and transforms lives.

Get in touch 702.445.0834

Craig@ascendinvegas.com