Hello,
It’s the 11:27 Team.
We are building spiritual playgrounds dedicated to elevating Las Vegas through cannabis-infused lounges, wellness spaces and immersive experiences.
Craig Rose - Visionary Founder
Craig Rose, also known as Craig Gross, is the pioneering force behind 11:27 Promotions and the “Ascend in Vegas” initiative. As the visionary founder, Craig shapes the Las Vegas landscape with a commitment to creating fun and transformative experiences. From his roots in projects like Rainbow Ridge, XXXchurch, Strip Church, Christian Cannabis to ventures like Ascension Pop-Up and Venice Fun House Nematic and Dos Rosas, Craig breaks traditional boundaries, fostering personal growth, and spiritual connection. His vision for a cannabis holistic wellness compound reflects a dedication to integrating spirituality, community, and holistic well-being.
11:27 Founding Team
Daisy Rose - Visionary Cultural Connector & Luminary Founder
Meet Daisy Rose, a luminary founder of 11:27 Promotions, whose transformative energy shapes the Ascend in Vegas team. A Mexican American artist of indigenous descent, Daisy's roots intertwine with ancestral wisdom, including great grandmothers revered as medicine women and nahuales.
Daisy's journey, from a former exotic dancer to embodying the essence of a divine feminine goddess, adds depth and empowerment to her role. Her commitment extends beyond convention, aspiring to create spaces where women flourish in their beauty, transcending the norms of traditional strip clubs.
As the Visionary Cultural Connector, Daisy Rose plays a pivotal role in reshaping Las Vegas through groundbreaking initiatives. Beyond her contributions to 11:27 Promotions, Daisy is the visionary force behind "Daisies," an upcoming cannabis brand. Daisies offers pre-rolls infused with manifestations, each one crafted to enhance the experience and elevate consciousness.
In addition to Daisies, Daisy Rose is spearheading the creation of "Diosa," a cannabis lounge that embodies the meaning of its name—goddess. Diosa will be a sanctuary where individuals can immerse themselves in the divine feminine energy, fostering a harmonious blend of self-discovery and celebration.
Daisy's multifaceted approach, from cultural connectivity to cannabis innovation, underscores her commitment to creating spaces that defy expectations and inspire transformation. In the radiant tapestry of 11:27 Promotions, Daisy Rose's vision leaves an indelible mark, inviting all to ascend to new heights of empowerment and connection.
Patricc Reed - Visionary Business Catalyst
Patricc Reed, a Marine Corps Veteran and visionary business strategist, stands as a founding partner of 11:27 Promotions, channeling his rich experience to elevate Las Vegas through transformative cannabis-infused ventures. Acknowledged as a key catalyst in Tony Hsieh's vision, Patricc brings a wealth of knowledge, particularly in guiding and onboarding entrepreneurs and creatives to bring their ideas to fruition.
A glimpse into Patricc's multifaceted journey:
USMC Vet: A dedicated Marine Corps Veteran, Patricc's commitment to excellence is deeply rooted in his military service.
Clothing Designer: Creator of FOR BETTER NOT WORSE (FBNW), Patricc seamlessly blends fashion and social impact, providing over 30,000 meals to children in need.
Social Entrepreneur: Beyond FBNW, Patricc's entrepreneurial journey reflects a commitment to social impact and positive change.
Brand Builder: With 15+ years of entrepreneurial experience, Patricc serves as a guiding force for business owners, offering insights into starting, growing, and scaling ventures.
Anti-Artist Artist: Rediscovering his artistic passion in 2020, Patricc has created over 1,000 pieces of art, showcasing a unique blend of creativity and storytelling.
Cannabis Business Owner: A visionary in the cannabis industry, Patricc contributes to reshaping the narrative of cannabis in Las Vegas.
Patricc's instrumental role in Tony Hsieh's projects involved guiding and onboarding individuals seeking funding for their creative and business ideas. His expertise became synonymous with bringing innovation to life under Hsieh's visionary leadership.
In 2020, Patricc embarked on a journey back to his artistic roots, defying advice to stifle his creativity. This resurgence led to over 1,000 pieces of art, with his work being featured in bars and sold to art enthusiasts.
As a key player in 11:27 Promotions, Patricc Reed fuses his business acumen, social entrepreneurship spirit, and artistic flair into the collective vision. His past experiences, particularly his role in onboarding and guiding creative minds, uniquely position him to contribute to the vibrant tapestry of transformative ventures in the city. Stay tuned for more from this visionary strategist, who believes in the transformative power of art and the potential for every business to make a positive impact on the world.
Guy Rocourt - Visionary Cannabis Advocate and Industry Pioneer
Title: CEO of Papa & Barkley, Chief Product Officer
Guy Rocourt, a luminary in the cannabis industry, stands at the forefront as the CEO of Papa & Barkley and the Chief Product Officer, redefining the narrative around cannabis. With a career spanning over two decades, Guy's journey is marked by relentless advocacy for cannabis legalization and a passion for unlocking its medicinal potential.
A graduate in Science and a former Naval serviceman, Guy Rocourt's trajectory took a transformative turn in the late '90s when he became a sought-after consultant for major cannabis operations across California, Colorado, Nevada, and Arizona. In 2011, he foresaw the future of cannabis wellness products, recognizing that refinement and quality were the keys to the industry's evolution.
Co-founding his first California-based extraction company in 2012 and a Denver venture in 2013, Guy immersed himself in the burgeoning cannabis landscape. His exploration of various extraction approaches set the stage for his pivotal role as a trailblazer in the industry.
The turning point occurred in 2015 when a serendipitous encounter with Adam Grossman, who used a cannabis-based salve to nurse his father out of hospice, reignited the essence of cannabis made with love. This profound experience fueled Guy's mission when he co-founded Papa & Barkley, envisioning a line of powerful, clean, and highly efficacious healing topicals.
Guy Rocourt's commitment to crafting wellness products that are clean and solventless took him from the position of Chief Product Officer to the helm as CEO at Papa & Barkley. His dedication extends beyond products, as he steps into Las Vegas with a vision to collaborate with social equity partners, driving innovation and launching clean-crafted cannabis lines, including the revolutionary Christian Cannabis.
Embracing his role as a transformative figure in the cannabis industry, Guy Rocourt is hailed by Craig as the Virgil of Cannabis. Craig envisions Guy not just on a stage or in the kitchen but now at the heart of his visionary lounge in Las Vegas. Stay tuned for the unveiling of the "BEST" Lounge and Cannabis line, where Guy Rocourt's legacy is not just about cannabis—it's about creating an immersive experience that transcends boundaries and transforms lives.
Brandon Palma - Design Maestro & Cultural Visionary
In the vibrant landscape where cannabis meets culture, Brandon Palma stands as a visionary force, and 8th Day Create is the creative sanctuary where his transformative magic unfolds. A pivotal member of the Ascend in Vegas founding team, Brandon's journey intertwines seamlessly with the evolution of cannabis and design, making him the artistic soul of this movement.
Craig and Brandon's connection, ignited at Mj biz in 2019, transcended the professional realm to become a bond of family and friendship. With an illustrious career that includes influential stints at Dope Magazine, SKUNK Magazine, and collaborations with diverse cannabis and psychedelic brands, Brandon's touch is synonymous with the evolution of cannabis culture.
A true soul brother to Craig, Brandon Palma's creative lens has painted narratives for some of the most iconic brands in the industry. His repertoire extends beyond design; it's a cultural odyssey that resonates with the heartbeat of the cannabis movement. The Ascend in Vegas projects are not just initiatives; they are canvases for Brandon's artistic alchemy.
As the Founder of 8TH DAY CREATE, Co-Owner, and Cosmic Creative Officer at SKUNK Magazine, Art Director at DOPE Magazine, and a versatile Graphic Designer and Creative Consultant. Brandon Palma brings a wealth of design brilliance to every project. In his role as a founding member, he is more than a consultant; he is the curator of experiences, the custodian of culture, and the pulse that beats in harmony with the essence of Ascend in Vegas. Get ready to witness the fusion of cannabis, culture, and Brandon Palma's indelible touch in every project that unfolds under the Ascend in Vegas banner.
Devynne Foote - Architect of Authentic Experiences
In the vibrant tapestry of Ascend in Vegas, Devynne Foote emerges as a creative architect, infusing authenticity into every facet of the experience. As an integral member of the Ascend in Vegas team, Devynne's journey converges with Craig's retreat center, a haven constructed during lockdown, where over 30 members from the Lonely Ghost crew discovered a profound connection.
Devynne's rendezvous with Craig during sacred medicine journeys at the retreat center sparked a unique synergy. Trust flourished, and a shared vision for transformative experiences unfolded. With Lonely Ghost as a muse, Devynne joins the Ascend in Vegas family, contributing a touch of her design prowess to the creation of lounges, clothing lines, and immersive experiences.
As a custodian of the visionary spirit, Devynne channels her passion for authentic connections into shaping memorable moments. Her role transcends conventional titles, embodying the spirit of an architect crafting not just physical spaces but also experiences that resonate deeply. With a commitment to fostering genuine connections, Devynne's presence on the team aligns with the ethos of Lonely Ghost, where community and meaningful expression reign supreme.
Devynne Foote, the architect of authentic experiences, brings a unique blend of spirituality and creativity to the Ascend in Vegas narrative. Her collaboration with the team extends beyond professional realms, echoing the shared journey rooted in trust, spirituality, and the transformative magic of sacred medicine.
